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    <title>ClearNet Security: Spotlight on Innovation</title>
    <link>http://blog.clearnetsec.com/articles/2007/02/18/spotlight-on-innovation</link>
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    <ttl>40</ttl>
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      <title>Spotlight on Innovation</title>
      <description>&lt;p&gt;
I read a WSJ Opinion article today by Harold Evans titled &#8220;The American Way&#8221; which, in a sense, paralleled the ideas presented by &lt;a href="http://www.tenfacesofinnovation.com/tomkelley/index.htm"&gt;Tom Kelly&#8217;s&lt;/a&gt; recent presentation at RSA around innovation.
&lt;/p&gt;

From WSJ:
&lt;blockquote&gt;
Efficiency, once the be-all and end-all, is no longer considered enough for survival in the world economy.  In a global marketplace, efficiency &#8211; and the cost cutting associated with it &#8211; is essential but may not be enough when competitors in China and India can discount you to death with demographics.
&lt;/blockquote&gt;

&lt;p&gt;
That got me to thinking in our industry how often we see claims of &#8220;innovation&#8221;, but which are really not.  
&lt;/p&gt;

&lt;blockquote&gt;
We should reserve the terms &#8216;innovation&#8217; and &#8216;innovators&#8217; for real change and not confuse it with different functions.&lt;br /&gt; 
[&#8230;]&lt;br /&gt;
Entrepreneurship, the assumption of risk, may not be innovative at all.  You assume risk if you open a new auto dealership, but this is not innovative unless you are the first. 
&lt;/blockquote&gt;

&lt;p&gt;
Blend in the key points from Tom Kelly&#8217;s presentation (or books) and you&#8217;ll see how powerful it is to continually aspire for true innovation. 
&lt;/p&gt;

&lt;blockquote&gt;
&#8220;Tom has observed a number of roles that people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the &lt;b&gt;&lt;i&gt;Anthropologist&lt;/i&gt;&lt;/b&gt;, the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the &lt;b&gt;&lt;i&gt;Cross-Pollinator&lt;/i&gt;&lt;/b&gt;, who mixes and matches ideas, widely disparate people, and technologies to create new ideas that can drive growth; and the &lt;b&gt;&lt;i&gt;Hurdler&lt;/i&gt;&lt;/b&gt;, who instantly looks for ways to overcome the limits and challenges to any situation.&#8221;
&lt;/blockquote&gt;

&lt;p&gt;
Tying this back to the security industry, I&#8217;ve been stricken with the illness inducing problem of inspecting massive data sets for important events.  A real innovative breakthrough to me would be if someone built an easy-to-use and easy-to-manage system (one that accepts all possible data sources) that handles the crushing volume of disparate events on enterprise networks while &lt;i&gt;&lt;b&gt;truly&lt;/b&gt;&lt;/i&gt; notifying me of only important events.  
&lt;/p&gt;

&lt;p&gt;
To cite a small example, I&#8217;m installing several pieces of &#8220;security software&#8221; for a client considerate of threats:  Snort, OSSEC HIDS, Central Log Aggregator, etc.  I&#8217;ve played with several products which purport to do all I wish, but none of them are succeeding or &lt;i&gt;&lt;b&gt;innovating&lt;/b&gt;&lt;/i&gt; to me &#8211; none feel like they are offering &lt;i&gt;&lt;b&gt;real change&lt;/b&gt;&lt;/i&gt; or doing something other than offering &lt;i&gt;&lt;b&gt;different functions&lt;/b&gt;&lt;/i&gt;.  Maybe I&#8217;ll try the &lt;b&gt;&lt;i&gt;Hurdler&lt;/i&gt;&lt;/b&gt; role for some time to see what I can do. 
&lt;/p&gt;

&lt;p&gt;
How about trying to play a &lt;a href="http://www.tenfacesofinnovation.com/tenfaces/index.htm"&gt;role&lt;/a&gt;?
&lt;/p&gt;

</description>
      <pubDate>Sun, 18 Feb 2007 22:12:00 -0700</pubDate>
      <guid isPermaLink="false">urn:uuid:b774eab9-cad7-4503-9a69-0f7675a9a16c</guid>
      <author>tate@ClearNetSec.com (Tate Hansen)</author>
      <link>http://blog.clearnetsec.com/articles/2007/02/18/spotlight-on-innovation</link>
      <category>ClearNet</category>
      <category>ClearNet Security</category>
      <category>Tate Hansen</category>
      <category>Tom Kelly</category>
      <category>innvoation</category>
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